Cost Advantages of School Uniforms

This advertisement is nothing unusual.  The appeal is to needs and desires.  The needs and desires addressed are frugality, availability, and feeling unique. This store advertising school uniforms is easily accessible to most people in America.
Support for my argument in favor of school uniforms is obvious in this ad.  Highlighted points are easy access, affordability, and large individual choice available.  Opponents of school uniforms stress that uniforms are costly, hard to find, and limit your choice of apparel.